Privacy policy

Effective Date: March 2025

Last Updated: March 2025

Livia & Mare (operated by Alae Capital Ltd) is committed to being transparent about the use of cookies and similar technologies on its website, liviamare.com. This Cookie Policy explains what cookies are, how we use them, the types of cookies we employ, how you can manage or disable them, and the measures taken to protect your privacy during your visit to our website.

By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files saved on your computer, tablet, smartphone, or any other device when you visit a website. They allow a website to recognize your device for the duration of your visit (session cookie) or during subsequent visits (persistent cookie). They are commonly used to improve the user experience, enable personalized features, remember your preferences, and collect statistical data to optimize the website.

2. Types of Cookies We Use

a. Essential Cookies (Necessary)

These cookies are vital for the proper functioning of the website and enable core features such as navigation, security, account login, or the shopping cart. Without these cookies, the website cannot function properly.

• Examples: Authentication cookies, session management, and secure payment processes.

b. Performance and Analytics Cookies

These cookies help us analyze website performance, visitor behavior, and navigation paths. They allow us to identify the most frequently visited pages, detect issues, and optimize the overall user experience.

• Examples: Google Analytics cookies, Shopify analytics cookies, and user behavior analysis (heatmaps).

c. Functional Cookies

These cookies enhance website personalization by remembering your preferences, choices, and previous interactions. They allow for a tailored experience (e.g., choice of language or recommended products).

• Examples: Automatic login to your account, memorization of language or currency preferences, and display of personalized content or products.

d. Marketing and Advertising Cookies

These cookies track your browsing behavior across different websites to offer you targeted advertisements based on your interests. They also help limit the frequency of displayed ads and measure the effectiveness of our marketing campaigns.

• Examples: Facebook and Instagram cookies for ad retargeting, Google Ads cookies, and social media integrations.

e. Third-Party Cookies

Some cookies may be placed by external services integrated into our site. Livia & Mare does not directly control these cookies, which are often linked to social platforms, payment gateways, or external analytics services.

• Examples: PayPal cookies for secure payments, YouTube or Vimeo cookies for embedded videos, and social media share buttons.

3. Frequently Used Cookies List

(This table is indicative. The specific cookies used may vary based on site updates and modifications.)

4. How Do We Use Cookies?

Cookies allow Livia & Mare to continuously improve your browsing and online shopping experience. Specifically, they help us:

• Recognize returning customers and remember their logins.

• Maintain the contents of your shopping cart during your session.

• Ensure site security and prevent fraudulent activity.

• Optimize general website performance.

• Analyze user behavior to improve site ergonomics and ease of use.

• Personalize special offers, promotions, and content.

• Measure the precise impact of our marketing campaigns.

• Facilitate interaction with integrated social media networks.

5. Managing Cookies: Your Choices

You have full control over the acceptance and storage of cookies. While most web browsers accept cookies by default, you can easily modify your browser settings to block them, delete existing ones, or receive a warning before a cookie is stored.

Helpful guides for managing cookies in major browsers:

• Google Chrome: Manage cookies

• Mozilla Firefox: Firefox cookies

• Safari: Manage website data

• Microsoft Edge: Edge cookie management

• Opera: Cookie settings in Opera

Please note: disabling essential cookies may impact your user experience and prevent certain features of our website from functioning correctly.

6. Protection of Personal Data

Livia & Mare is dedicated to protecting your privacy. The cookies we deploy never contain sensitive personal information such as passwords or credit card details. However, some cookies may store basic technical information such as your IP address, browser type, or session details to optimize site navigation.

For more comprehensive details on how we safeguard your data, please consult our Privacy Policy.

7. Consent to Cookie Usage

By continuing to navigate and use our website after being presented with our cookie banner, you explicitly consent to the placement and use of cookies as detailed in this policy. If you do not agree, you may disable cookies through your browser settings, though some vital parts of our site may no longer function as intended.

8. Updates to Our Cookie Policy

Livia & Mare reserves the right to modify this Cookie Policy at any time to reflect legislative, regulatory, or technical changes. Any updates will be promptly published on this page. We may also notify you of major changes via email or an announcement banner on our website. We recommend checking this page regularly to stay informed.